Planning and Executing an IGTV Strategy
June 30, 2020 In Digital Comments Off on Planning and Executing an IGTV Strategy
June 30, 2020 In Digital Comments Off on Planning and Executing an IGTV Strategy
Our clients are always looking for new and creative ways to use their social media accounts. And, with over 1 billion active users (and growing,) Instagram is quickly becoming one of the best platforms for community building through both paid and organic posts. Along with their incredulous 35% growth in the past year, Instagram continues to improve its capabilities.
IGTV was originally launched in the summer of 2018, but until recently, it wasn’t being used by many users of the app. Instagram rolled out IGTV to allow its users to share long-form videos (longer than 60 seconds) that couldn’t be shared in-feed. The tool is entertaining, engaging, and still offers a lot of opportunities for brands who use it; especially with so many events going virtual in light of social distancing.
For one of our largest real estate clients, IGTV has become an essential tool for quality face time with their community. We provided the client with guidance on capturing, editing and sharing IGTV videos that their Instagram followers would want to watch.
New to the IGTV space or video-sharing in general? Check out the following tips to start planning your big reveal:
What to know when planning your IGTV strategy:
Tips for executing your IGTV videos:
Are you getting ready to roll out a winning IGTV strategy? We hope these tips are helpful while you plan and get ready to share your first (or improved!) video content.
Elevate Your PR Strategy
It is no secret that repurposing your client’s earned media coverage for social media content is a great way to keep their followers up to date and engaged on recent happenings. IGTV is a great way for our clients to speak directly to their followers, establishing a personal connection that goes beyond a news article.
Share Exclusive Content
Build a dedicated audience for your client’s IGTV channel by going beyond a press release and giving their audience appealing, insider content. This could be anything from behind the scenes videos, to company events, interviews, office tours, or even employee takeovers/spotlights.
Host Q&A Sessions/Webinars
If you are hosting a Q&A session, collect questions from their audience using the “Poll” or “Questions” sticker in an IG story. Collect the most popular questions and share an IGTV video answering them! Webinars have grown in popularity over the last few months. Have your client host one on IGTV directly from their living room, inviting other industry leaders and reporters to listen in.
Analyze their Insights
Discover what your client’s followers are interested in by analyzing which IGTV videos get the most likes and comments. This is a great way to see which reporters are tuning in and when helping better guide your pitching efforts.