By Sheila Fey, SM& Account Coordinator

In the week since it was first posted on the YouTube account of the Dartmouth-Hitchcock Children’s Hospital at Dartmouth (CHaD), the video of patients and staff singing along to Katy Perry’s “Roar” has reached over 2 million views. The tear-inducing video has gone viral with the help of celebrities like Ryan Seacrest promoting it on the Twitter page of his foundation and sites like BuzzFeed and Huffington Post sharing it with readers. CHaD’s Twitter account has been tweeting the video relentlessly at everyone from Chelsea Clinton to Justin Timberlake to Nike in hopes of gaining even more media attention.

From “Gangham Style” to “Charlie Bit my Finger,” viral videos have become an important part of our culture, and the fact that CHaD has capitalized on this knowledge shows some serious social media smarts within the organization.

In fact, most national hospitals in the US have a presence on more than one social media site.  MHADegree.org released its list of the Top 50 most Social Media Friendly Hospitals of 2013, which ranks national US hospitals based on their visibility and activity on Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google Plus and Flickr. The Mayo Clinic in Rochester, MN was ranked as the number one most social media friendly hospital, with its 446,278 Facebook likes, 567,998 Twitter followers, 9,506,025 total YouTube views, and impressive amounts of LinkedIn, Google Plus, Pinterest, and Flickr followers as well.

Here are a few tips for helping your organization grow its presence on social media:

  • Content is key. Whether it’s a video, a photo, a blog post or a 140-character tweet, make sure your content is both interesting and informative, while also being a positive representation of your organization.
  • Remember that not all social media sites are created equal. Tailor your posts to each site, such as interesting photos for Instagram and business-focused posts on LinkedIn.
  • Make sure your name and bio are accurate and informative. Make sure your website URL is included in the bio for easy access to more information.
  • Don’t over-post. Too much activity on your social media page, especially if it’s the same exact message over and over, will likely get you some unfollows.
  • Use one voice. It’s important for all of your posts on social media to be drafted in the same tone, so as to keep one cohesive voice for your organization.