So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that your page is not attracting enough or the right traffic. Search engine optimization, or SEO, can help you increase the amount of targeted organic traffic for your landing page, and in turn, land more conversions. Below are five simple best practices to optimize your landing page for SEO.
Bonus Tip: Increase visual clarity. Keeping your landing page clean and tidy with ample white space will help avoid distractions. If the layout is cluttered or too content-heavy, users are more likely to become sidetracked and fail to complete the intended goal of the landing page. Adjusting items such as line and paragraph spacing and image usage can contribute to the overall readability of the content.
Do you have more tips for increasing landing page SEO? Let us know on Twitter @solomonmccown.