This Week in Social Media
June 13, 2014
June 13, 2014
This week in social media, the World Cup was trending. According to Forbes, experts expect this year’s World Cup to be the most social sporting event in history, surpassing the Super Bowl and Sochi Winter Olympics. It seems everyone from social media managers to the social networks themselves are ready to capitalize on the traffic and trends. All about that, and other updates from the constantly changing digital realm, below.
1. Social Media Goes Soccer Mad, Volume One: Pinterest has partnered with sports, travel and entertainment brands including ESPN, Conde Nast Traveler, and TripAdvisorto create the “definitive guide” of where to watch the World Cup worldwide. Brilliant, right? Thanks to Pinterest, each of the U.S. venues pinned for the campaign have a window sticker showcasing they’ve been selected by Pinterest as a place to watch the World Cup. We anticipate this campaign is going to be a success because of the appeal to this target audience, great engagement and personalized descriptions of the venues.
2. Social Media Goes Soccer Mad, Volume Two: Twitter launched a video-sharing feature with Adidas. When you type in the hastag #allin you should see a paper clip prompt in your Twitter iOS app. If you click on the icon, you can attach the video, which is an Adidas ad featuring World Cup soccer legends David Beckham, Zinedine Zidane, Gareth Bale, and Lucas Moura. Not only does the ad use humor and a timely subject, but the feature makes it incredibly easy to share content with followers. This new feature will be important for brands to utilize in the future because it gives consumers much more leverage when using campaign-affiliated hashtags. With promotional videos easily accessible on Twitter, brands’ campaign messages can spread even further.
3. #International: Instagram announced that it will begin showing ads to users outside the United States to bolster the company’s revenue growth and to bring brands into the social media advertising world. Ads will first appear in Britain, Canada and Australia. Instagram plans to work with a handful of advertisers in each country and slowly introduce the ads to its site.
5. Facebook has plans to revamp mobile app ads. The update will require mobile app ads to connect to Facebook pages, contain social context (such as indicating when that page is liked by friends), and include Facebook’s like, comment, and share buttons. July 2nd will mark the end of mobile app ads in the current format, advertisers won’t be able to create or edit apps, or edit ad images for ads in that format. On August 6, all app ads, mobile and desktop, will be converted to the new format. Get your new mobile and desktop app ads ready between July 2nd and August 6th to ensure that the ads are in the new format and associate with the correct pages.
What trends stood out to you this week? Let us know in the comments!