This week in social media, many apps and networks added features to compete in the ever evolving digital world. From advertisements to new photo features and profile redesigns, it’s hard to keep up with all of the changes. Here’s a recap to make sure your strategies stay on track:

  1. Google+ now lets you edit photos within the app. Google+ has generally not been associated as a photo app, but that may soon be changing. Google updated the iOS version of the app to include a scrapbooking tool and advanced photo-editing features. Different from Instagram, Snapchat, and other photo apps, the Google+ app will sync your work across devices, so you can start editing on one device and finish on another. This addition could be revolutionary for Google+. Users have been hesitant to adapt to the platform because most of its features are replicated on other, more popular platforms. However, the addition of photo editing tools could move Google+ up in the social networking totem pole.
  2. Instagram adds 10 new features making it easy to be a “photo geek”. Instagram execs claim they are aiming to bridge the gap between being a photo geek and the rest of the world. In my opinion, they are doing a great job. They are “the” go-to photo editing app and are very clear that they want to continue to have that reputation. We can also expect more new editing tools to be available on Tuesday.
  3. LinkedIn incorporates new visual updates to premium members. Optimizing your LinkedIn profile is as important as ever and LinkedIn now has new features for its premium members that will help them stand out from the crowd. There are new visual features, suggestions on how to optimize your personal profile, and ways to track your impact and visibility among other additions. They are adding new value for its existing premium members while silently urging others to up their profiles. It’s a win-win for everyone involved.
  4. Pinterest is expanding its first major ad offering. It’s no secret by now that social ads are a necessity and Pinterest is following the pack. After testing Promoted Pins, they are finally rolling out their first ad offering. They are unique in that their goal is to capture dollars from medium and small size businesses. Pinterest is widely used as a search engine so I think their ad program will be very successful and will offer businesses a higher value on the platform.
  5. Tinder adds new photo feature eerily similar to Snapchat. And in my opinion it’s not just similar, it’s exactly the same. In an attempt to transform itself into more of a social sharing platform, Tinder integrated “Moments” which allows users to share photos with their matches that disappear within 24 hours. While I think Tinder is wise to add features that make it more of a social sharing platform than a dating app, it would have been wiser to integrate original ideas. There doesn’t seem to be a comment from Snapchat yet, but check back in next week for updates!