Let’s talk about the Video Producer’s Checklist: The things your organization needs to consider and plan for before you head out on the shoot, so that your video is the very best it can be.
The Producer's Checklist from Solomon McCown & Company on Vimeo.
- Create compelling characters. For a corporate video, we’re talking about a well-spoken central figure and a subject matter expert. The central figure should be capable of expressing his or her feelings and articulating how an organization made a difference in his or her life. The story should be fairly straightforward so that it is easily understandable to a mass audience. Ideally, you will be able to interview your central figure in a setting where he or she is most comfortable, such as his or her home. And you should definitely have a list of questions ahead of time to elicit the best responses. You’re only getting one opportunity, so you need to make the most of it.
- Plan for B-roll footage. Can you film the individual at home, at work, talking a walk, or doing something relevant to the topic of the video? If those opportunities are limited, you need to think about other visuals such as still photographs, home movies, or stock footage that you can purchase to complete or enhance your storytelling. You should make this determination ahead of time, so that you can ask those you’re working with to have them on hand the day of the shoot.
- Budget your time wisely. How many interviews are you going to have to shoot? How much footage? How far apart, geographically, are those interviews? What is a realistic amount of set-up time for each? All of these questions are critical to how much time it will take you to gather all of the elements you need. You don’t want to schedule a one-day shoot when you have two days’ worth of material to collect.
- Visualize story before filming. You don’t necessarily have to know how the video will begin and end, but you should an idea of approximately how long the video will be, how many sound bites you’ll use, the pace and feel of the video, and what messages you want to get across. Knowing the answers will help you budget your time properly and will prevent you from overshooting or undershooting.
Good luck with your next video project!
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