Beyoncé said in a press release that she didn’t want to release her music the way she’s always done it. She felt she was able to speak directly to her fans. And that is exactly what she did. Where are Beyoncé’s fans? On social media; her release plan was flawless.
#QueenBey has been trending on Twitter worldwide all day, all because of one simple post! Her expertly executed plan had a higher reach than most traditional media promotions would have had because social media was the fastest and most accessible way to reach her fans.
Timing is everything. No one was expecting new music from Beyoncé until next year. A great way to create buzz? The element of surprise.
No artist had tried this before. To release an album over social media is astounding creativity. Remember when you actually had to buy a CD?! Beyoncé knows those days are long gone.
In a video interview Beyoncé explains that she sees music, and that it is more than just hearing. Instagram is the visual platform of the moment and cleverly, Beyoncé used that to her advantage. By creating videos to all of her tracks, she was able to promote on the social platform and appeal to all audiences.