The New Normal: Luxury City Living
October 23, 2013
October 23, 2013
You may have noticed the cranes hovering over Boston’s skyline recently, or read one of the many articles about the thousands of housing units planned for development in the coming years. What’s interesting to note is not just the external characteristics like a building’s design, square footage or location, but the luxurious amenities and urban lifestyle that developers are now marketing.
Luxury apartment and condominium buildings have long been upping the ante on the amenities that they offer to residents: from on-site fitness centers and pools to a 24-hour concierge service and dog walking. Developers, especially those building condos, have expanded are essentially including an entire luxury lifestyle to accompany the amenities that are already the norm for upscale units. Not only will one be able to access these incredible on-site amenities, but the unit design and community as a whole caters to the lifestyle of potential owners who are demanding more and more from a permanent home in an urban setting.
As discussed in this Boston Herald article, Millennium Place is pushing an upscale lifestyle through its La Vie social network. SM& client, Ink Block, takes the luxury urban living even further by developing an entire community that provides everything residents could ever need right on one city block, even a flagship Whole Foods. The development complements and improves on this underutilized neighborhood of the South End by creating a chic, urban environment for residents. SEPIA at Ink Block, is one of only two luxury condo buildings that are in the presale phase and National Development is making sure to do it right. Announced just over a month ago, the SEPIA at Ink Block customizable condos are already 35 percent reserved, illustrating the high demand for an all-inclusive and luxurious urban lifestyle.
Developers are jumping to meet the demands of Boston residents in order to stay competitive in this thriving market. It will be interesting to see what comes next in future luxury communities and how they will distinguish themselves.
For more information about condos at SEPIA or apartments at Ink Block, you can: • Call the Sales Center at (617) 357-8500 • Visit www.inkblockboston.com or www.sepiaboston.com • Follow @InkBlockBoston on Twitter and use #SEPIAatInk.