Tag: social media

Posted by Jessica Fortier

Word-of-Mouth Communication via Social Media

January 22, 2015 In SM& Team Comments Off on Word-of-Mouth Communication via Social Media

One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial

Read more

Posted by Solomon McCown Staff

Facebook Goes To Work

January 17, 2015 In SM& Team Comments Off on Facebook Goes To Work

It’s probably safe to say that most, if not all, workers have gotten either in trouble for being on Facebook while at work or have had it blocked by their

Read more

Posted by T.J. Winick

The ROI Of Video

January 16, 2015 In Corporate Comments Off on The ROI Of Video

It’s 2015 and Marketing, Public Relations, and Communications professionals know their organizations need video. It’s no longer just the early adaptors leveraging storytelling and brand journalism to engage key audiences.

Read more