Tag: corporate

Posted by T.J. Winick

Bruce Jenner, Mad Men & the Shared Experience of Television

April 30, 2015 In Corporate Comments Off on Bruce Jenner, Mad Men & the Shared Experience of Television

Dismissed by many as a cheap ratings stunt playing to the lowest common reality-show denominator, “Bruce Jenner: The Interview” on ABC’s 20/20 drew over 17 million viewers, registering the largest

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Posted by Solomon McCown Staff

The 2016 Election Cycle Heats Up

April 17, 2015 In Corporate Comments Off on The 2016 Election Cycle Heats Up

With the 2016 Presidential Election more than 500 days away, things are starting to heat up. Yes, really. With four announced candidates, the horse race coverage has begun and everything

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Posted by Sean Hathaway

Time for Cable to Change the Channel

April 9, 2015 In Corporate Comments Off on Time for Cable to Change the Channel

The launch of HBO NOW means two things. First, and most obvious, HBO programming is now available to a wider audience and can subscribed to without a cable package. Second,

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Posted by Solomon McCown Staff

April Fool’s Day 2015: How Corporations Used Their Funny Bones

April 2, 2015 In Corporate Comments Off on April Fool’s Day 2015: How Corporations Used Their Funny Bones

April Fool’s Day can turn even the least-gullible person into, well, a fool. After my fellow SM&ers successfully pranked me, I decided to explore how other organizations handled April Fool’s

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Posted by Solomon McCown Staff

Making the Grade: Dana Hall’s High School Self Defense Class

February 11, 2015 In Corporate Comments Off on Making the Grade: Dana Hall’s High School Self Defense Class

SM& client Dana Hall’s mission is to educate the “whole girl,” and their Senior Forum is a valuable part of that education. The forum was recently featured in NECN’s “Making

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Posted by Anna Rabin

Republic Fitness Grand Opening: Staying Fit & Fun

January 24, 2015 In Corporate Comments Off on Republic Fitness Grand Opening: Staying Fit & Fun

We had the pleasure of attending the grand opening party for SM& client Republic Fitness. If you haven’t heard yet, Republic Fitness is the brand new premium club in downtown

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Posted by Michelle Mastrobattista

How to Measure Your Social Media Efforts [INFOGRAPHIC]

January 24, 2015 In Corporate Comments Off on How to Measure Your Social Media Efforts [INFOGRAPHIC]

In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring

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