​While watching the State of the Union Address on Tuesday night, two additions to the program stood out: the use of graphics during the speech and the use of social media in the days that follow. One addition that amplified the President's speech was the enhanced version available on the White House website. Aided by tables, charts, and personal photos, President Obama's points were enhanced by visuals that corresponded to the topic. These graphics attracted visual learners providing them new way to listen and understand the issues. The second addition is the use of social media in the days that follow the Address. For the first time, the White House is holding “interactive events” allowing people to Tweet, Facebook, and Google + their questions into the Administration throughout the week. This includes a “Fireside Hangout” with President Obama himself. Needless to say, American interaction has come a long way since the Fireside Chats of Franklin Roosevelt; from evening radio addresses in the 1930's to tweeting and messaging the White House, President Obama, and senior advisors at any time of the day. For the first time, this virtual Q & A session allows people to discuss given topics in more depth and with the policy makers themselves. So what does this mean for the Obama Administration and its use of graphics and social media in the future? To put it simply, they are here to stay. The Administration is using Q & A sessions to connect with the public and put forth a more transparent government interaction. The use of graphics allowed individuals to better understand complicated issues and statistics, creating better informed public. With the White House at the tip of your fingers and the click of a mouse, citizens are becoming more engaged and now have better platforms to get their voices heard. By Caitlin Culver, Co-op at Solomon McCown & Company