As 2015 begins, it’s worth taking one more look back at everything that has happened in the world of social media over the course of 2014. Here are some highlights: 

  • Instagram brought advertising to its platform, introducing sponsored ads and 15-second autoplay videos. Some of the firsts to try the new video ads were Disney, Activision, Lancome, Banana Republic, and CW. 
  • Facebook also launched autoplaying videos in March within mobile newsfeeds to enhance opportunities to engage with potential customers. Macy’s was the first retailer to run the auto-play ads. Orlando Veras, director of national media relations at Macy’s, stated “This new video advertising platform allows us to extend the reach of our broadcast advertising for the first time on Facebook.” 
  • Pinterest stepped up their social media efforts when they created Promoted Pins for users to search for specific categories and keywords. This was the platform’s first advertising opportunity.  
  • Snapchat introduced sponsored “snaps” and a live feed that follows big events such as The World Cup and Macy’s Thanksgiving Day Parade. The sponsored snaps give brands the opportunity to show temporary messages, while the live feed compiles event-specific related Snapchat vidoes and pictures.

Now, new trends are about to emerge. Digital media continues to evolve and change on a daily basis. Video has become an important component in the digital world because of the increase in mobile advertising. Paid advertising has also become more competitive and social media platforms are competing to create more opportunities to advertise and increase brand awareness.

What’s in store for digital media in 2015? Let us know in the comments.