Social Media Savvy Yields Snacks: A Case Study
October 18, 2013
October 18, 2013
At Solomon McCown, we pride ourselves on our social media prowess. We know social media can be an effective tool for us to use when building our clients’ brand. But one of our staffers used his social media skills to land some treats for the SM& office.
Office supply company Staples recently Tweeted an important question: What does your office breakroom need?
— Staples US (@Staples) October 15, 2013
Solomon McCown Account Coordinator Sean Hathaway answered the question simply:
— sean hathaway (@seanphathaway) October 15, 2013
Because Sean included one of SM&’s handles in his profile, Staples knew he represented a workplace near the company’s new Government Center location. Additional SM& staffers chimed in on the conversation, and we replied from one of our company handles as well. Which led to this fun Friday surprise:
Now that we’ve filled up on Chiclets and cookies, let’s review what you can learn from the exchange for your social media strategy:
Be responsive. Sean had his eyes open for opportunities on Twitter, and took one. Whether you’re responding to a news story or handling a customer or client inquiry, be ready to engage at a moment’s notice.
Get others talking. Free snacks are appealing to everyone. But your company has thought leadership or a point of view that’s just as compelling. Share it and others will join the discussion.
Have fun! Social media allows a brand or individual to show some personality. While B2C companies like Staples tend to have the most fun, B2B companies should feel comfortable sharing something that will humanize their company.