It’s typically not the crisis, but the response that determines the reputational hit a brand will take.

As we look back on 2021, SM&C Crisis Communications Counselor and Senior Vice President TJ Winick lists his picks for the top five public relations crises of the year. The countdown, recently featured on PRNews, spans sectors from fast food to pro sports and online trading to, unsurprisingly, social media. Any guesses? Watch below to see if you are right.