Facebook is the world’s largest social network, with approximately 1.15 billion active monthly users. So why does everyone keep crowing about the death of Facebook?

It’s true, Facebook has its share of troubles. It’s losing teenage users to networks like Snapchat. But is it really so bad that the network will lose as much as 80% of its peak user base by 2017, as predicted by researchers at Princeton?

I’ve watched once-dominant networks like Friendster and MySpace become shorthand for failed social networks, but I doubt Facebook is going the way of the dodo anytime soon. Why?

You don’t become the biggest social platform in the world by not adapting to new trends. Mark Zuckerberg has done so repeatedly. Facebook added a “check-in” function, which stunted the meteoric rise of Foursquare. Facebook acquired Instagram, which continues to see more users. And Zuckerberg is undoubtedly putting an emphasis on developing functionality and features that will keep mobile users—a growing portion of the social market—interested in Facebook.

Perhaps messaging apps and picture sharing services will one day replace Facebook. But that day will not come in the near future. Your organization should continue to use Facebook as part of your social media strategy.