It looked like the waters had calmed for the cruise industry after a spate of high-profile ship breakdowns and illnesses rocked the industry in 2013. But this week, Royal Caribbean is dealing with an outbreak of gastrointestinal illness that rendered hundreds of passengers sick onboard Explorer of the Seas.

SM& President and Crisis Communication expert Ashley McCown comments on what the outbreak means for Royal Caribbean and the cruise industry as a whole in USA Today.

Click here to read more.

Click here to lean about Solomon McCown’s Crisis Communication practice.