Solomon McCown CEO Helene Solomon weighed in on the recent rebranding of cable news outlet HLN. In early February, the channel rebranded itself as “the first TV home for the social media generation”, drastically altering its format.

In a story featured in the March 3rd edition of PR News, Solomon explained that, “PR’s job is to interpret and explain what the value proposition is for audiences, and that could include social advertising as well.”

To read more on the rebranding of HLN in PRNews, click here.