​SM& President and crisis communications expert Ashley McCown was featured in Bloomberg Businessweek on the balance of good PR in tough situations. More specifically, the piece highlights best practices for responding to unexpected good press, as McDonald's did when the man who famously rescued three missing girls in Cleveland, Ohio remarked in a television interview that he was eating McDonald's when he heard the girls' cries for help. Ashley's bottom line? React publicity without appearing self-promotional. Click here to read the details.