In the field of public relations, we are always looking for innovative ways to raise our ’ visibility, and social media is a huge part of our strategy. One recent tool that we’ve recommended to clients is Periscope, a live-streaming tool that launched this past March and now has 10 million users. Below are a couple of examples of how Periscope can come in handy:

  • In crisis PR, Periscope’s ability to livestream can provide real-time visual access to a potentially volatile situation. For example, a real estate client has a property located in an area where a major protest was recently taking place. It was our responsibility to monitor developments and keep an eye on where crowds were gathering, so the client could be prepared and act accordingly. In addition, we kept an eye on how the news was being reported on in traditional and social media. Thanks to Periscope, we were able to provide our client with constant updates so that they could make informed decisions based on events on the ground.
  • In real estate PR, we’ve lately been recommending Periscope as a great tool for getting visually creative. Clients can use it to tour properties and highlight current projects. With some social media promotion leading up to it, it’s a smart way to connect with stakeholders by allowing them some virtual facetime with the client and the chance to learn more about specific projects. A great example of this is the Mayo Clinic, which conducts tours of their physical properties and reuses them on YouTube. Check them out here.

 

In the ever-changing landscape of social media and PR, there are always new tools and ways to get creative. Periscope really took off in 2015 and we expect it to stay popular through 2016—or until the next big thing in livestreaming comes along.