Ode to the Printed Page
December 4, 2014
December 4, 2014
I’m old school, and although I’m pretty good on social media, like reading blogs and have been known to make reservations and shop online, I love the printed newspaper. I’ve had my own subscription to The Boston Globe since college and read it fairly religiously.
When I first started in PR, we read all the papers each morning, clipped them with Exacto knives and faxed stories around that we wanted to share. By 10 a.m. each day my fingers were black with ink. Now we post links to our social media pages, email PDFs and read the comments along with the stories. We have to pay attention to all of it for our own knowledge and the benefit of our clients. But, I still love seeing the printed paper – seeing how large the photo is with the story and how much importance the editors give a piece based on its placement in the section and if it is teased on the front page.
When I travel I do read newspapers on my iPhone, and while I don’t get the same experience with the hard copy paper, I often read more stories in-detail. Go figure.
For that reason, it was with great joy I heard that The Boston Globe was returning to a stand-alone Business section this month, as well as a broadsheet version of the Living/Arts (now the G section in tabloid size). Based on this morning’s first Business section, I’m hopeful for a broader range of industries to be covered on a regular basis and also to see some new beat reporters digging in on some industries and issues that have been given less attention in the past.
While that may sound selfish from a PR person, it is really the news junkie in me that is happy this morning. I truly enjoy reading a big front page feature (never mind securing one for a client) and appreciate the photography that can help tell the story in that format. The new Capital section on politics has been a lot of fun to read, and I’m anxious to see the transformation of these others.
While I’m a loyal Boston Globe reader, I always felt that when these sections were downsized, Boston’s broadsheet paled against the New York Times both visually and in terms of coverage. Thanks to John Henry and Brian McGrory for bringing some old-school flavor back to their coverage.