The NYC real estate market is always growing and evolving. Every neighborhood has its pros and cons and it’s becoming abundantly clear that the hip neighborhoods continue to change all the time.

One of the most exciting neighborhoods to watch right now is Midtown West. At Bisnow NYC’s 6th Annual Construction and Development Update event, the panelists discussed how this neighborhood is the fastest-growing residential development area in Manhattan. Until recently, it wasn’t usually considered one of the more attractive places to live on the island, but that is definitely changing. Developments like Sky and the nearby Hudson Yards are creating a new, hot residential neighborhood that appeals to developers and residents alike.

In order to create this type of neighborhood, developers needed to think outside the box. For example, The Moinian Group, the developer of Sky, was especially creative when planning its new luxurious residential building. In order to demand high rents, The Moinian Group understood it needed to go above and beyond providing the best amenities. In addition, the developer looked at the neighborhood and thought about what was still lacking that it could offer.

The result was a beautiful high-rise residential tower complete with an exclusive 70,000-square-foot Members Club with a multi-level gym, water club and spa, lap pool, professional-size basketball court, two zero-edge outdoor pools, café, kids’ club, Skydeck and Skypark. Residents also have access to an in-house lifestyle and technology concierge, pet spa, bike valet and more.

This is how The Moinian Group and other high-end developers are looking at residential real estate in New York City today. What do people want, and how do we exceed their expectations?