UPDATE, 12/19/14:

Ashley McCown is quoted in MarketWatch on Sony Pictures' decision to pull distribution of The Interview, and what it means for films in production:

“I think it’s a real wake-up call. I don’t think anyone will be making movies about North Korea soon,” she said. “I think it may get Hollywood too look at when do you cross the line when trying to be funny.”

It’s been a rough few weeks for Sony Pictures Entertainment, which has seen controversial leaks in the headlines for weeks. Every day, a new piece of information is leaked, starting the news cycle anew. How can Sony stem the tide?

The Washington Post asked SM& President and crisis communications expert Ashley McCown for her take on Sony’s handling of the reports:

“The playbook is being rewritten as we speak[.] Sony’s response is indicative of how incredibly complicated and far reaching this breach is. It is unprecedented.”

See McCown's previous remarks on the hacking scandal here.