Hashtags originated on Twitter and can be used to start, track, or participate in online conversations. Organizations can create their own hashtags for events they are holding or discussions they want to start, and can promote these hashtags so that more people see it and join in on the conversation.


Common words can also be “hashtagged,” such as #entrepreneur, to include that hashtag in feeds where users are searching for entrepreneur-related topics. While hashtags are most commonly used on Twitter, they can also be utilized on other social media channels. The function of the hashtag holds a different meaning on each platform.


1.Twitter: This platform created the hashtag, so naturally the hashtag is most popular on this social media channel. Almost all tweets should include a couple of hashtags to maximize potential reach. This creates opportunities for every tweet to be part of a larger conversation. Because Twitter is a breaking news hub, people are eager to participate in real-time chats relating to an event hashtag.


2.Pinterest: Users can only use hashtags on Pinterest in the pin description. However, when you search for hashtags in the search bar, the results include images and usernames related to the search, which leads to a wider range of results.


3.Instagram: Hashtags on Instagram are used to relate to the image posted. They can create communities around keywords, such as #food, #friends, or #TheOscars. In other words, hashtags are used to start conversations about a wide array of subjects and can be very effective with brands when they use Instagram hashtags to promote big events. By hashtagging on your pictures, you are able to see a page with other pictures relating to the same subject, so, the more hashtags, the better!


4.Facebook: Hashtags on this platform are used to getting attention. Trending hashtags appear on the top of users’ newsfeeds. For example, when Robin Williams passed, #RobinWilliams was showing up all over Facebook newsfeeds. This hashtag led users to others’ posts on the subject as well as articles related to the hashtag. On Facebook, hashtags are better used to gain attention rather than to start new conversations. Unless you have a very strong reason to use a hashtag, save it for Twitter or Instagram.


Hashtags are a great way to raise brand awareness and find people who want to learn more about what your brand has to offer. It is important to be creative with the hashtags you create and be strategic about the existing hashtags you use. By setting your goals and knowing what type of audience you want to reach before creating a hashtag, you can set yourself up for a successful hashtag campaign.


Want to create the next big hashtag? Check out some of the best Super Bowl Hashtags from this year.


What is your favorite platform to use hashtags on? Have you found that your hashtags are more successful on one channel in particular? Share your thoughts with us in the comments.