In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring themes was that marketers have a desire to measure their campaigns but are not sure how to do so. As a PR firm with a growing digital business, we are frequently asked by clients and prospective clients how to measure the ROI of their social media campaigns and how best to translate the value of social media to the C-suite.

We created a simple infographic to help get you started on the road to optimally measuring social media ROI.

How to Measure Your Social Media PR Efforts HI RES (2)