Five Companies Taking a Bite Out of Shark Week
July 10, 2015
July 10, 2015
The best week of the year is here!
Shark Week is a week-long frenzy of everything Selachimorpha on the Discovery Channel. The network broadcasts real-life shark stories and with some fictional tales. This is the 28th year of this series, and it just keeps getting bigger; it also helps that 2015 marks the 40th anniversary of the release of Jaws.
With the huge ratings Shark Week reels in, it’s no surprise that brands are chomping at the bit to play off of this sharp-toothed trending topic on social media. Below are five companies that I think killed it this year.
Let’s start off with this post because it is the opening scene to Jaws. Everyone remembers this unforgettable scene from the movie that probably made you afraid to go near the ocean. What if you haven’t seen the film? You know it’s from Jaws because this is a play on the movie poster as well. People love nostalgia and using it on social media is a great way to get engagement, which is why these posts do well.
This post gives its audience some cool perspectives on sharks because it takes you to a Discovery Channel site to watch sharks on a webcam. It’s also interactive—you can switch the music while you watch sharks in their natural habitat, take a quiz on sharks vs. the new Golf SportsWagen (and learn the answer to the question posed in the tweet), along with some other features.
Why does this post do well? First, it asks the audience a random question. More often than not, people want to know the answers to questions like this and then bringing them to an interactive site with a shark cam?! These are the things that will get followers intrigued and will also help drive traffic to your website.
The internet is overflowing kittens! This post suggesting a Kitten Week instead of Shark week works because people would want to have a Kitten Week. If sharks can have a week, why can’t the kittens? Additionally, sharks aren’t as big in the web space as kittens are (except during Shark Week). Who knows, maybe we will see a Kitten Week in the future. (Fingers crossed!)
Energy drink and sharks? Sounds like a match made in heaven. I’m sure diving into some uncharted waters with sharks or jumping out of a plane would get you just as energized as a Red Bull, which is why this post works well. And does a flying shark look familiar to you? Because it’s shades of Sharknado! This cheesy made-for-TV movie hit social media pay dirt when it came out. Everyone was tweeting about it and it became a guilty pleasure. Making people remember something they like will garner engagement time after time.
Jaws posts seem to be the only right way to begin and end a Shark Week blog. And I have saved the best for last! Jamba Juice’s take on the iconic layout and look of the Jaws movie poster is spot on. Not only do they replicate the movie poster, but they give another special nod to the flick by playing off the classic line said by police chief, Brody “We’re going to need a bigger boat” in a brand-specific way. Highlighting two quintessential parts of a long time favorite movie, especially on its 40th anniversary, is why this post was so popular in the twittersphere.
What was your favorite Shark Week post? Let us know on Twitter!