‚ÄčIn her recent article, “Is Facebook Worth the Hassle for Smaller Nonprofits?,”Joanna Fritz, Ph.D., talks about the importance of social media for nonprofits. For many nonprofits, especially smaller ones, Joanna recognizes entering the social media world can be a challenging one. However, she says, “in a multichannel world, where people get their information from a variety of sources, playing the social media game is just as important as setting up a website, sending out press releases, and mailing out fundraising appeals.” If one thing is clear, it's that social media is not going away anytime soon. It's something every organization should be taking advantage of. Facebook, Joanna advises, can be a great jumping off point for many nonprofits looking to make their way into the social media world and take advantage of an engaging and listening audience. In looking at the nonprofits I follow on Facebook, I can't think of a small nonprofit leverging Facebook better than Be like Brit. As a nonprofit organization dedicated to serving the children of Haiti, Be Like Brit aims to continue the compassionate life and legacy of Britney Gengel, a 19-year-old Lynn University sophomore who was tragically killed in the 2010 Haitian earthquake. The organization has established a safe, nurturing and sustainable orphanage in an environment where children can grow, learn and thrive. On Facebook, Be Like Britdoes an excellent job of constantly keeping their readers updated with pictures and videos. Despite the orphanage being located in Haiti, through the organization's posts, photos, videos and stories, I feel as though I am there and know each and every one of the children at the orphanage (from Love-Na to Kerby) personally. The same goes for Britney. Although I never met her, Brit's personality and passion for service live on in the photos and stories that the page provides. The Facebook posts are simple, yet colorful, informative and engaging–which is why it's no surprise the Facebook page has over 13,500 likes. Be Like Brit is a great example of how a smaller nonprofit can thrive on a social media environment. I'm amazed at not only the incredible mission of Be Like Brit, which grew from the four members of Britney's immediate family, but its' ability to constantly interact and communicate effectively on social media through itsFacebook page, Twitter handle, YouTube channel and blogs (http://belikebrit.org/blog/ and http://belikebrit.org/category/jonathans-blog/). As Joanna states, if nonprofits do take the plunge to join social media, they should be prepared for a long road of hard work, learning, and experimentation. But, as I'm sure Be Like Brit can attest, putting effort into social media is totally worth it and can create very exciting results. By: Amey Owen, SM& Account Coordinator