Facebook Goes To Work
January 17, 2015
January 17, 2015
It’s probably safe to say that most, if not all, workers have gotten either in trouble for being on Facebook while at work or have had it blocked by their employers. Facebook, as with most other social networks, can be seen as a time-waster that lessens the productivity of employees during their 9-5 work day. But far be it for Zuckerberg to have his beloved social network be forbidden anywhere. That’s why Facebook at Work was created.
As of now, Facebook at Work is only available as an app to a limited amount of users, but it looks very much like the regular Facebook with the standard posts, news feed, and events making the integration to the workplace easier since so many people are used to their personal Facebook page. This gives the platform a leg up compared to Asana, Yammer, or Slack for instance since most people would not have to learn how to use it. The only difference between these two sites is the color. ‘Work’ will be a place for employees to connect to one another. It will be a good source to form new relationships, disclose client information, ideas about projects, and talk about industry news or events, as well as share company information in one place. You can also hold chats with co-workers and form groups for certain departments. If you are concerned about your colleagues seeing those embarrassing college pictures of yours, don’t be. Your personal Facebook account and your work one won’t be linked together even if you decide to have the same login for both.
Being in a company with various sectors, such as healthcare, real estate, and crisis communications among others, I think it could work well throughout the workplace. It would keep everyone on the same page with projects and company announcements. It would be a major benefit to social clients as co-workers could see client’s growth and engagement. It would be a great teaching tool for the not-so-savvy Facebooker where they could see firsthand how social media works. An added bonus would be that it’s another set of eyes for monitoring. Crisis communications would benefit from this app because if something were to happen with a client on social media we would know immediately because we would always be connected making everyone readily available.
But with all good things comes some bad things. We have all had our grievances with Facebook’s privacy settings. Your settings will change without you even knowing sometimes. At this point, privacy isn’t Facebook at Work’s strong suit which leads to the issue of potentially having confidential client information hacked. Along with that, you or your clients could also be nervous about sharing information to the wrong network.
Do you think Facebook at Work would benefit your company or would it be just another time-waster? Let us know in the comments!