Social media is the number 1 activity on the web, as reported in an article on Fast Company. That means it surpasses online shopping, gaming, email, and many other web activities. The power of social media truly has taken over the internet and if your business isn’t participating you should seriously reconsider your marketing strategy.
Here’s my take on how to use popular social networks, put simply:
- Twitter: Twitter is a great way to get news and information quickly. It is a popular way to share articles and interact with celebrities, journalists, etc. that you may not be able to reach otherwise.
- Facebook: Facebook has a less news oriented, more personal style. It is great for businesses to personalize their brand and interact with their consumers.
- Instagram: Instagram is the best way to visually promote your brand. Who doesn’t want to see a picture of delicious looking food or a beautiful city skyline?
- Linked In: Linked In is the professional network and places for businesses to have a presence. It is great for job postings and sharing thought leadership. Be careful of being too self-promotional here, many groups can get spammy.
- Google +: I like to refer to Google + as a combination of Facebook and Linked In. It has the groups, or communities/circles feature, like Linked In does, but you also have a timeline and can post photos, share links, etc. What you may not know: by default, all those with a Gmail account have a Google + account, so what are you waiting for?!
- Pinterest: Pinterest is great for posting visual content; this is not the place for wordy posts and things that can’t be shared!
- Snapchat: Even though Snapchat recently declined Facebook’s offer of $3 billion in cash, Snapchat is becoming increasingly popular. Companies are even using it to interact with prospective employees! It is great because it self-destructs content, so if you are promoting 1-day only sales or promotions, Snapchat is a fun way to do it.
- Reddit: At SM&, we know that you need to know Reddit. This platform thrives off of engagement and participation. If you’re an expert in your field, don’t be afraid to show it!
While this list is certainly not exhaustive, this is a great start to get you going on social media! How do you use social media and what has worked for you?