Category: SM& Team

Posted by T.J. Winick

5 Tips for Great Video Content

April 15, 2016 In SM& Team Leave a comment

This week in New York, we had the pleasure of working with over a dozen journalists from Haymarket Media, the group that publishes several marketing, media and PR trades, including

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Posted by Solomon McCown Staff

How Brands Can Thrive in Instagram’s Algorithm Era

March 29, 2016 In SM& Team Leave a comment

If you’ve been on social media this week, you’ve seen pleas from D-list celebrities to turn on notifications for their content on Instagram. It’s no surprise, as many of them

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Posted by Solomon McCown Staff

Helpful Google Search Tools You Probably Didn’t Know About

March 10, 2016 In SM& Team Leave a comment

Google processes more than 40,000 search queries per second. If you do the math, that adds up to 3.5 billion searches per day and 1.2 trillion searches per year. Although

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Posted by Solomon McCown Staff

Reacting to Facebook’s New Reactions

March 4, 2016 In SM& Team Leave a comment

Last week, Facebook made five new reactions available to all users. Love, Haha, Wow, Sad and Angry joined the seven-year-old thumbs up “Like” icon as a way for users to

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Posted by Dan Cence

Governor Fix-It at the Boston Chamber of Commerce

February 26, 2016 In Executive, SM& Team Leave a comment

This week, Governor Charlie Baker spoke before a crowd at the Greater Boston Chamber of Commerce breakfast and proudly declared that he was focusing on infrastructure and core services of

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Posted by Solomon McCown Staff

Why Influencer Marketing Works for Gen Z

February 23, 2016 In SM& Team Leave a comment

When you think of Generation Z, what comes to mind? When I think of the generation coming of age behind Millennials, smartphones and social media define this group. While I

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Posted by Solomon McCown Staff

Top 5 Google Chrome Extensions for the Work Day

February 12, 2016 In SM& Team Leave a comment

Google Chrome tops the list of the most popular web browsers, beating out Firefox and Internet Explorer. While Chrome’s ease of use makes it a popular choice, it can be

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Posted by Michelle Mastrobattista

Twitter’s Existential Crisis

February 12, 2016 In SM& Team Leave a comment

Twitter is my favorite social media network. I love that it serves as a newsfeed, surfacing articles I might have otherwise missed from influencers I admire and that it also

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Posted by Solomon McCown Staff

10 Tips for Creating an Effective Logo

February 4, 2016 In SM& Team Leave a comment

Why do companies need a logo? In addition to increasing visibility and establishing your brand, a logo conveys a number of different things about your organization. For example, a logo

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Posted by Jackson Murphy

Donald Trump’s Unorthodox Approach to the Iowa Caucus

February 1, 2016 In SM& Team Leave a comment

If you told me a year ago that Donald Trump would be a leading contender for the GOP presidential nomination, I would have chuckled in disbelief. Then, if you told

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