Category: Public Relations

Posted by Michelle Mastrobattista

Microsoft Acquires LinkedIn: Social Media Game of Thrones

June 17, 2016 In Public Relations Leave a comment

SPOILERS FOR RECENT Game of Thrones episodes follow. In last week’s episode of “Game of Thrones,” assassin Arya Stark got herself stabbed by The Waif during a stroll through town. Despite the

Read more

Posted by Lauren Michaels

Accurate PR & the Ongoing News Cycle

June 10, 2016 In Public Relations Leave a comment

Public Relations has evolved in the digital age but, at times, old school tactics such as press releases are one of the best avenues to take when announcing real estate

Read more

Posted by Amy Derjue

Down and Dirty Video Creation for Brands

June 2, 2016 In Public Relations Leave a comment

In recent years, video has become an increasingly critical component of a social media campaign. Cisco predicts that in 2019, 80 percent of all consumer Internet traffic will be comprised

Read more

Posted by Kim Lyons

Why More Organizations Should Do Podcasts

May 27, 2016 In Public Relations Leave a comment

These days, it seems like everyone has a podcast – from television personalities, news outlets and celebrities to your neighbor down the street. Once thought of as obscure, they’ve morphed

Read more

Posted by Solomon McCown Staff

Rhode Island Tourism Campaign and the Case for Agency Integration

March 30, 2016 In Public Relations Leave a comment

It’s been a tough week for Rhode Island. The state’s new tourism campaign hit a couple of bumps this week and integration—or lack thereof—may be to blame. Rhode Island NPR pointed

Read more

Posted by Sheridan Wachtel

Five Quality Control Steps for Political Campaign Ads

March 1, 2016 In Public Relations Leave a comment

Every 30 seconds, a new political ad is born. I am exaggerating that number, but not by much: Since January 1, the candidates and their supporters have aired more than

Read more

Posted by Jennifer McAlpine

The Baker Administration’s Leading Ladies

February 24, 2016 In Public Relations Leave a comment

This week, a crowd of nearly 400 came out to the Meet the Female Members of Governor Baker’s Cabinet, an event put on by the Boston Chamber of Commerce as

Read more

Posted by Molly Munroe

Why Cam Newton’s Post-Game Press Conference Isn’t Such a Big Deal

February 9, 2016 In Public Relations Leave a comment

Since the beginning of the NFL season, Carolina Panthers quarterback Cam Newton’s authentic personality had led him to not only becoming league’s MVP, but also one of the top faces

Read more

Posted by Anna Rabin

Pros of Periscope for PR

January 11, 2016 In Corporate, Crisis Communications, Public Relations, Real Estate Leave a comment

In the field of public relations, we are always looking for innovative ways to raise our ’ visibility, and social media is a huge part of our strategy. One recent

Read more

Posted by Jennifer McAlpine

What Being a New Mom Taught Me about PR

November 23, 2015 In Public Relations Leave a comment

15 months in, I totally have this parenting thing down, I think to myself. And then my daughter goes and eats a piece of dog food off the kitchen floor

Read more