Category: Public Relations

Posted by Solomon McCown Staff

Rhode Island Tourism Campaign and the Case for Agency Integration

March 30, 2016 In Public Relations Leave a comment

It’s been a tough week for Rhode Island. The state’s new tourism campaign hit a couple of bumps this week and integration—or lack thereof—may be to blame. Rhode Island NPR pointed

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Posted by Sheridan Wachtel

Five Quality Control Steps for Political Campaign Ads

March 1, 2016 In Public Relations Leave a comment

Every 30 seconds, a new political ad is born. I am exaggerating that number, but not by much: Since January 1, the candidates and their supporters have aired more than

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Posted by Jennifer McAlpine

The Baker Administration’s Leading Ladies

February 24, 2016 In Public Relations Leave a comment

This week, a crowd of nearly 400 came out to the Meet the Female Members of Governor Baker’s Cabinet, an event put on by the Boston Chamber of Commerce as

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Posted by Molly Munroe

Why Cam Newton’s Post-Game Press Conference Isn’t Such a Big Deal

February 9, 2016 In Public Relations Leave a comment

Since the beginning of the NFL season, Carolina Panthers quarterback Cam Newton’s authentic personality had led him to not only becoming league’s MVP, but also one of the top faces

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Posted by Anna Rabin

Pros of Periscope for PR

January 11, 2016 In Corporate, Crisis Communications, Public Relations, Real Estate Leave a comment

In the field of public relations, we are always looking for innovative ways to raise our ’ visibility, and social media is a huge part of our strategy. One recent

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Posted by Jennifer McAlpine

What Being a New Mom Taught Me about PR

November 23, 2015 In Public Relations Leave a comment

15 months in, I totally have this parenting thing down, I think to myself. And then my daughter goes and eats a piece of dog food off the kitchen floor

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Posted by Marissa Lalli

Marketing the Minions

August 12, 2015 In Public Relations Comments Off on Marketing the Minions

Minions may have started out as background players in Despicable Me, but they’ve since taken center stage everywhere I turn. Minions, Universal Studio’s latest animated feature, was released in July,

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Posted by Alyson Cleaves

What the Gym and a Public Relations Internship Have In Common

July 14, 2015 In Public Relations Comments Off on What the Gym and a Public Relations Internship Have In Common

A few weeks ago, I found myself at the front door of my old gym. I say old because I can’t really remember the last time I stepped through the

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Posted by Solomon McCown Healthcare Team

What the Paleo Diet Taught Me about Public Relations

July 1, 2015 In Public Relations Comments Off on What the Paleo Diet Taught Me about Public Relations

A few months ago, I started the paleo diet. Also known as the “caveman diet,” the paleo diet is gluten-free and based on the food humans’ ancient ancestors likely ate,

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Posted by Kelly Smith

Dropping a Beat

June 19, 2015 In Public Relations Comments Off on Dropping a Beat

Journalism, and therefore how we PR professionals work with journalists, is changing. Tried and true print publications have to compete with all-digital outlets, a 24-hours news cycle and an audience

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