Category: Public Relations

Posted by Solomon McCown Staff

What’s really behind the wheel of Volvo’s drive toward sustainability

August 14, 2017 In Public Relations Leave a comment

On July 5th, Volvo announced that every new model introduced from 2019 and beyond will have an electric motor and will be either a hybrid or fully electric. The New

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Posted by T.J. Winick

PR and Meeting Audiences Where They Are

April 21, 2017 In Public Relations Leave a comment

When I worked in broadcast news, our audience was a large one: the viewing public. To gain greater insight into these millions of viewers, demographic data provided us a biographical

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Posted by Solomon McCown Staff

Top 3 Quotes from PRNews’ Media Relations Conference

December 12, 2016 In Public Relations Leave a comment

Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat,

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Posted by Solomon McCown Staff

Instagram Stories: What B2B Organizations Need to Know

October 28, 2016 In Public Relations Leave a comment

This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories

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Posted by Solomon McCown Staff

The Golden Era of Podcasts

October 7, 2016 In Public Relations Leave a comment

One of the many great things about working at Solomon McCown is the encouragement to look outside the office for learning opportunities. We work tirelessly with our clients every day

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Posted by Solomon McCown Staff

The Rise of Influencer Marketing

September 30, 2016 In Public Relations Leave a comment

I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and

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Posted by Solomon McCown Staff

Social Media Showdown: What Instagram Stories Means for the Brand

August 12, 2016 In Public Relations Leave a comment

  Last week, Instagram unveiled its newest feature. “Instagram Stories” allows users to add photos or videos that disappear after 24 hours. Sound familiar? It is. Snapchat has had this

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Posted by Solomon McCown Staff

Twitter’s Terrible, Horrible, No Good, Very Bad Month

July 27, 2016 In Public Relations Leave a comment

When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from

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Posted by Ashley McCown

Life Lessons From Our Own Woman of FIRE: Helene Solomon

July 21, 2016 In Executive, Public Relations, Real Estate Leave a comment

Helene is a Woman of FIRE. Now, tell me something we don’t already know. Banker & Tradesman made it official this week when they named Helene among this year’s distinguished

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Posted by Solomon McCown Staff

Helene Solomon Named Woman of FIRE by Banker & Tradesman

July 18, 2016 In Executive, Public Relations, Real Estate Leave a comment

Solomon McCown CEO Helene Solomon has been named a 2016 Woman of FIRE by Banker & Tradesman. This award honors the most talented, ambitious, innovative and philanthropic female leaders in

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