Category: Public Relations

Posted by Alexandra Nickel-Milstone

Social Media Showdown: What Instagram Stories Means for the Brand

August 12, 2016 In Public Relations Leave a comment

  Last week, Instagram unveiled its newest feature. “Instagram Stories” allows users to add photos or videos that disappear after 24 hours. Sound familiar? It is. Snapchat has had this

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Posted by Amy Derjue

Twitter’s Terrible, Horrible, No Good, Very Bad Month

July 27, 2016 In Public Relations Leave a comment

When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from

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Posted by Ashley McCown

Life Lessons From Our Own Woman of FIRE: Helene Solomon

July 21, 2016 In Executive, Public Relations, Real Estate Leave a comment

Helene is a Woman of FIRE. Now, tell me something we don’t already know. Banker & Tradesman made it official this week when they named Helene among this year’s distinguished

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Posted by Solomon McCown Staff

Helene Solomon Named Woman of FIRE by Banker & Tradesman

July 18, 2016 In Executive, Public Relations, Real Estate Leave a comment

Solomon McCown CEO Helene Solomon has been named a 2016 Woman of FIRE by Banker & Tradesman. This award honors the most talented, ambitious, innovative and philanthropic female leaders in

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Posted by T.J. Winick

Tips for Brand Ambassadors on Social Media

July 7, 2016 In Public Relations Leave a comment

I was honored to recently co-present on social media best practices at the Chi Omega’s National Convention in Orlando. Like any mission-focused organization should, the country’s largest sorority (by members)

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Posted by Rachel Lynch

5 Essential Marketing and Design Apps for Instagram

June 30, 2016 In Public Relations Leave a comment

The days of heavily produced television and print advertising has given way to a world in which brands are expected to produce a high volume of visual marketing content in

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Posted by Michelle Mastrobattista

Microsoft Acquires LinkedIn: Social Media Game of Thrones

June 17, 2016 In Public Relations Leave a comment

SPOILERS FOR RECENT Game of Thrones episodes follow. In last week’s episode of “Game of Thrones,” assassin Arya Stark got herself stabbed by The Waif during a stroll through town. Despite the

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Posted by Lauren Michaels

Accurate PR & the Ongoing News Cycle

June 10, 2016 In Public Relations Leave a comment

Public Relations has evolved in the digital age but, at times, old school tactics such as press releases are one of the best avenues to take when announcing real estate

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Posted by Amy Derjue

Down and Dirty Video Creation for Brands

June 2, 2016 In Public Relations Leave a comment

In recent years, video has become an increasingly critical component of a social media campaign. Cisco predicts that in 2019, 80 percent of all consumer Internet traffic will be comprised

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Posted by Kim Lyons

Why More Organizations Should Do Podcasts

May 27, 2016 In Public Relations Leave a comment

These days, it seems like everyone has a podcast – from television personalities, news outlets and celebrities to your neighbor down the street. Once thought of as obscure, they’ve morphed

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