Category: Public Relations

Posted by T.J. Winick

No News? No Problem

September 4, 2019 In Public Relations Leave a comment

Placing stories in the media may not be a challenge when your organization is making news.  But how do you remain front and center when you don’t have a big

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Posted by T.J. Winick

TJ Winick Comments on CEOs in Crisis

January 4, 2019 In Crisis Communications, Public Relations Leave a comment

SM& Senior Vice President TJ Winick was recently quoted in PR trade outlet PR News, offering his perspective on the first public appearance of former Nissan CEO Carlos Ghosn following

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Posted by Michelle Mastrobattista

51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday

November 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment

An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two

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Posted by T.J. Winick

10 Tips on Storytelling from a Former Reporter

March 16, 2018 In Public Relations Leave a comment

There are some obvious differences between journalism and what’s known as brand journalism — journalism-style storytelling on behalf of a company. However, having worked in both media and corporate communications, I’ve

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Posted by Melissa Hudec

What’s really behind the wheel of Volvo’s drive toward sustainability

August 14, 2017 In Public Relations Leave a comment

On July 5th, Volvo announced that every new model introduced from 2019 and beyond will have an electric motor and will be either a hybrid or fully electric. The New

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Posted by T.J. Winick

PR and Meeting Audiences Where They Are

April 21, 2017 In Public Relations Leave a comment

When I worked in broadcast news, our audience was a large one: the viewing public. To gain greater insight into these millions of viewers, demographic data provided us a biographical

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Posted by Amy Derjue

Top 3 Quotes from PRNews’ Media Relations Conference

December 12, 2016 In Public Relations Leave a comment

Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat,

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Posted by Amy Derjue

Instagram Stories: What B2B Organizations Need to Know

October 28, 2016 In Public Relations Leave a comment

This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories

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Posted by Kim Lyons

The Golden Era of Podcasts

October 7, 2016 In Public Relations Leave a comment

One of the many great things about working at Solomon McCown is the encouragement to look outside the office for learning opportunities. We work tirelessly with our clients every day

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Posted by Rachel Dobbs

The Rise of Influencer Marketing

September 30, 2016 In Public Relations Leave a comment

I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and

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