Category: Public Relations

Posted by Nicholas Courtois

Lessons from the Top: How Celebrity Faux Pas Reinforce Long-Held PR Practices

May 12, 2020 In Public Relations Comments Off on Lessons from the Top: How Celebrity Faux Pas Reinforce Long-Held PR Practices

As PR professionals, we painstakingly create stories, angles and talking points for our clients and their brands to stick to – messages that capture their voice and expertise, are relevant

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Posted by Lauren Michaels

A Marie Kondo Approach to News Reading

April 24, 2020 In Public Relations Comments Off on A Marie Kondo Approach to News Reading

Earlier this week one of my friends encouraged me to read a COVID-19 article (that has since been taken down) with a disclaimer that said they don’t fact check their

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Posted by Tori Sullivan

How to Celebrate Earth Day While Social Distancing

April 22, 2020 In Public Relations Comments Off on How to Celebrate Earth Day While Social Distancing

Fifty years ago, a group of concerned individuals fed up with decades of unregulated pollution and industrial development decided to inspire Americans to take to the streets. In perhaps one

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Posted by Tori Sullivan

Tips on how to stay productive working at home

April 16, 2020 In Crisis Communications, Public Relations Comments Off on Tips on how to stay productive working at home

In every corner of the world, the COVID-19 pandemic has brought traditional business operations to a halt. We have turned away from familiar means of communicating, socializing and working in

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Posted by T.J. Winick

No News? No Problem

September 4, 2019 In Public Relations Leave a comment

Placing stories in the media may not be a challenge when your organization is making news.  But how do you remain front and center when you don’t have a big

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Posted by T.J. Winick

TJ Winick Comments on CEOs in Crisis

January 4, 2019 In Crisis Communications, Public Relations Leave a comment

SM& Senior Vice President TJ Winick was recently quoted in PR trade outlet PR News, offering his perspective on the first public appearance of former Nissan CEO Carlos Ghosn following

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Posted by Michelle Mastrobattista

51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday

November 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment

An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two

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Posted by T.J. Winick

10 Tips on Storytelling from a Former Reporter

March 16, 2018 In Public Relations Leave a comment

There are some obvious differences between journalism and what’s known as brand journalism — journalism-style storytelling on behalf of a company. However, having worked in both media and corporate communications, I’ve

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Posted by Solomon McCown Staff

What’s really behind the wheel of Volvo’s drive toward sustainability

August 14, 2017 In Public Relations Leave a comment

On July 5th, Volvo announced that every new model introduced from 2019 and beyond will have an electric motor and will be either a hybrid or fully electric. The New

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Posted by T.J. Winick

PR and Meeting Audiences Where They Are

April 21, 2017 In Public Relations Leave a comment

When I worked in broadcast news, our audience was a large one: the viewing public. To gain greater insight into these millions of viewers, demographic data provided us a biographical

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