Category: Digital

Posted by Michelle Mastrobattista

Social Spotlight: Improving Your Instagram Content Game

January 19, 2018 In Digital Leave a comment

Over the last few years, Instagram has become one of the most popular social media platforms, reaching more than 800 million active users each day. It is more important than

Read more

Posted by Rachel Dobbs

An Integrated Approach to Real Estate PR: Leasing Out a Building

August 30, 2017 In Digital Leave a comment

There is no longer a clear, dividing line between traditional media outreach and digital communications in real estate PR. Efforts in pitching must coincide with the messaging on a brand’s

Read more

Posted by Rachel Dobbs

The Basics of Facebook Business Manager: Three Questions Answered

June 1, 2017 In Digital Leave a comment

It can be hard to keep up in today’s ever-evolving digital landscape. As newsfeed algorithms change and social media ad platforms develop, managing multi-faceted, integrated communications strategies across multiple channels

Read more

Posted by Michelle Mastrobattista

What Real Estate Professionals Need to Know About Facebook Messenger Ads

March 29, 2017 In Digital, Real Estate Leave a comment

Over the last several months, Facebook has been slowly rolling out the latest Facebook ads product—Facebook Messenger ads. Facebook Messenger has more than one billion users, which is why we

Read more

Posted by Michelle Mastrobattista

Which Messaging Platform Is Right for Your Organization?

March 22, 2017 In Digital Leave a comment

Back in October 2016, our team weighed in on the question du jour for digital marketers: Snapchat, Instagram Stories, or Both? Fast forward a few months and the question seems

Read more

Posted by Rachel Lynch

5 Tips to Make the Most out of Email Marketing

February 9, 2017 In Digital Leave a comment

I thought I knew everything about email marketing. Then I attended a recent event organized by the Young Women in Digital group of Boston and hosted by digital strategist Jacque

Read more

Posted by Amy Derjue

Lessons in Community Management from Wendy’s and Merriam-Webster

January 24, 2017 In Digital Leave a comment

All hail the community manager: The person (or team) that takes a social strategy developed in the boardroom and implements it. This role is especially challenging on Twitter—a platform some

Read more