Category: Digital

Posted by Bianca Palumbo

8 Apps for the Real Estate Marketers Toolkit

November 22, 2019 In Digital, Real Estate Leave a comment

Carving out a digital strategy for your property is essential in today’s social media-fueled landscape. When used correctly, graphics can make your content stand out in the sea of competition.

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Posted by Bianca Palumbo

Insights, Inspiration & Empowerment at #BlogHer 2019

November 11, 2019 In Digital Leave a comment

According to Catalyst, a global nonprofit focused on building workplaces that work for women, women made up more than half of management, professional and related occupations in 2018 but are

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Posted by Stephanie Molano

Out With the Old, In With the New | The Rise of Podcasts

November 4, 2019 In Digital Leave a comment

If you have a reasonably long commute to work, you might choose to bury your nose in a good book or scroll endlessly through your Twitter feed for the latest

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Posted by Bianca Palumbo

Finding and Sourcing the Right Influencers for Your Campaign

October 16, 2019 In Digital Leave a comment

A new decade is approaching, and influencer marketing is showing no signs of slowing down any time soon. If you are still hesitant to learn about this growing industry, you

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Posted by Riva Cheses

Dumpster Fyre: A Generation Under Influence

February 28, 2019 In Digital Leave a comment

The millennial generation has been stereotyped ad nauseum. We’re labeled as entitled, unmotivated, addicted to social media and electronic devices; the list is endless. The notorious Fyre Festival disaster of

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Posted by Michelle Mastrobattista

51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday

November 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment

An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two

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Posted by Ryan D'Orazio

The Marketing Funnel – How to Implement Consumer Path Marketing

September 11, 2018 In Digital, SM& Team Leave a comment

How do you define marketing? If you believe it’s to get someone to take an action or make a purchase, you’re halfway there. In the marketing world, that’s the final

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Posted by Solomon McCown Staff

Solomon McCown & Takes Home The Gold Bell Ringer Award for Digital Video

June 14, 2018 In Digital Leave a comment

The PR Club  (formerly The Publicity Club of New England) held its 50th Annual Bell Ringer Awards last night from high above Boston at The State Room. Solomon McCown &

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Posted by Rachel Dobbs

Is it Better to Pitch a Media Outlet or a Digital Influencer?

May 22, 2018 In Digital Leave a comment

It is a question I get asked often in today’s world as a public relations professional. In fact, it seems to be one of the most popular topics of discussion

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Posted by Rachel Lynch

Top 5 SEO Best Practices for Landing Pages

April 20, 2018 In Digital Leave a comment

So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that

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