Category: Digital

Posted by Bianca Palumbo

Finding and Sourcing the Right Influencers for Your Campaign

October 16, 2019 In Digital Leave a comment

A new decade is approaching, and influencer marketing is showing no signs of slowing down any time soon. If you are still hesitant to learn about this growing industry, you

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Posted by Riva Cheses

Dumpster Fyre: A Generation Under Influence

February 28, 2019 In Digital Leave a comment

The millennial generation has been stereotyped ad nauseum. We’re labeled as entitled, unmotivated, addicted to social media and electronic devices; the list is endless. The notorious Fyre Festival disaster of

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Posted by Michelle Mastrobattista

51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday

November 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment

An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two

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Posted by Ryan D'Orazio

The Marketing Funnel – How to Implement Consumer Path Marketing

September 11, 2018 In Digital, SM& Team Leave a comment

How do you define marketing? If you believe it’s to get someone to take an action or make a purchase, you’re halfway there. In the marketing world, that’s the final

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Posted by Solomon McCown Staff

Solomon McCown & Takes Home The Gold Bell Ringer Award for Digital Video

June 14, 2018 In Digital Leave a comment

The PR Club  (formerly The Publicity Club of New England) held its 50th Annual Bell Ringer Awards last night from high above Boston at The State Room. Solomon McCown &

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Posted by Rachel Dobbs

Is it Better to Pitch a Media Outlet or a Digital Influencer?

May 22, 2018 In Digital Leave a comment

It is a question I get asked often in today’s world as a public relations professional. In fact, it seems to be one of the most popular topics of discussion

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Posted by Rachel Lynch

Top 5 SEO Best Practices for Landing Pages

April 20, 2018 In Digital Leave a comment

So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that

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Posted by Greg Latter

Understanding Facebook’s Announcement to Remove Partner Categories

April 6, 2018 In Digital Leave a comment

In an attempt to put the Cambridge Analytica scandal and knee-jerk #deletefacebook movement behind and avoid potential related problems in the future, Facebook recently announced that they will begin shutting

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Posted by Michelle Mastrobattista

Social Spotlight: Improving Your Instagram Content Game

January 19, 2018 In Digital Leave a comment

Over the last few years, Instagram has become one of the most popular social media platforms, reaching more than 800 million active users each day. It is more important than

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Posted by Rachel Dobbs

An Integrated Approach to Real Estate PR: Leasing Out a Building

August 30, 2017 In Digital Leave a comment

There is no longer a clear, dividing line between traditional media outreach and digital communications in real estate PR. Efforts in pitching must coincide with the messaging on a brand’s

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