Category: Digital

Posted by Bianca Palumbo

Influencing During a Pandemic | An Insider’s Perspective

May 6, 2020 In Digital Comments Off on Influencing During a Pandemic | An Insider’s Perspective

Year over year we have seen both the use and the impact of influencers in brand marketing strategies skyrocket. Social influencers have earned the trust of their communities and brands

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Posted by Bianca Palumbo

8 Apps for the Real Estate Marketers Toolkit

November 22, 2019 In Digital, Real Estate Leave a comment

Carving out a digital strategy for your property is essential in today’s social media-fueled landscape. When used correctly, graphics can make your content stand out in the sea of competition.

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Posted by Bianca Palumbo

Insights, Inspiration & Empowerment at #BlogHer 2019

November 11, 2019 In Digital Leave a comment

According to Catalyst, a global nonprofit focused on building workplaces that work for women, women made up more than half of management, professional and related occupations in 2018 but are

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Posted by Stephanie Molano

Out With the Old, In With the New | The Rise of Podcasts

November 4, 2019 In Digital Leave a comment

If you have a reasonably long commute to work, you might choose to bury your nose in a good book or scroll endlessly through your Twitter feed for the latest

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Posted by Bianca Palumbo

Finding and Sourcing the Right Influencers for Your Campaign

October 16, 2019 In Digital Leave a comment

A new decade is approaching, and influencer marketing is showing no signs of slowing down any time soon. If you are still hesitant to learn about this growing industry, you

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Posted by Riva Cheses

Dumpster Fyre: A Generation Under Influence

February 28, 2019 In Digital Leave a comment

The millennial generation has been stereotyped ad nauseum. We’re labeled as entitled, unmotivated, addicted to social media and electronic devices; the list is endless. The notorious Fyre Festival disaster of

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Posted by Michelle Mastrobattista

51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday

November 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment

An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two

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Posted by Ryan D'Orazio

The Marketing Funnel – How to Implement Consumer Path Marketing

September 11, 2018 In Digital, SM& Team Leave a comment

How do you define marketing? If you believe it’s to get someone to take an action or make a purchase, you’re halfway there. In the marketing world, that’s the final

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Posted by Solomon McCown Staff

Solomon McCown & Takes Home The Gold Bell Ringer Award for Digital Video

June 14, 2018 In Digital Leave a comment

The PR Club  (formerly The Publicity Club of New England) held its 50th Annual Bell Ringer Awards last night from high above Boston at The State Room. Solomon McCown &

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Posted by Rachel Dobbs

Is it Better to Pitch a Media Outlet or a Digital Influencer?

May 22, 2018 In Digital Leave a comment

It is a question I get asked often in today’s world as a public relations professional. In fact, it seems to be one of the most popular topics of discussion

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