As Apple continues to ‘wow’ us all with new iPhone models and software updates, we become more and more surprised at the fact that there was a time, not so long ago, when flip phones were cool. The transformation of the cell phone over the years is truly incredible—remember when you had to flip open a phone in order to use it?

With the release of the iPhone 6 and iPhone 6L last week, Apple has been the talk of the social media town. Not only is the new iPhone model bigger and slimmer, but it is also faster and better than ever. Here are some of the new features of the iPhone 6 that can positively impact social media:

New sensor in the iSight camera

The new sensor in the iPhone’s camera allows for better quality videos and new features, including slo-mo and time-lapse video modes. This is a game changer for businesses throughout social media channels because it opens the doors for social ads and allows content to become more creative and reach new heights.

Faster wireless = faster posts

With faster LTE download and wireless speeds, users are able to get news through social media up to 3 times faster than before. The boost in performance allows social media users to connect and share content more efficiently. Get ready to tweet like you’ve never tweeted before!

Faster posts = faster reach

In addition, marketers, brands, and businesses are able to post content closer to real-time. Users will be able to receive updates and news faster which will increase the spread of information. Wider audiences will be reached and engagement can increase by spreading news as it occurs.

More apps and features means more ways to share info

There are now over one million apps in the app store, which means that there are that many ways to share information across all social platforms. Explore all of the powerful editing tools and capture your business’ best moments through the new use of technology. Want to expand your audience? Make sure to take advantage of everything the new software and apps have to offer.

What iPhone 6 or iOS 8 feature are you most excited about? Let us know in the comments.