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Dan Cence

Chief Executive Officer & Managing Partner


Dan is a veteran political and public relations strategist with more than 25 years of experience. He has worked in both the public and private sectors in communications, politics and government affairs, bringing both savvy and a good-natured attitude to client work and his leadership of the firm.

Dan leads and directs SM&C’s work with a wide range of corporate and mission-focused organizations. His sweet spot is aligning complex issues projects with goals that can be achieved only through skillfully messaged and coordinated, multi-channel campaigns. He has a proven ability to tap into the grassroots and grasstops, from City Hall to the State House to Washington D.C. and beyond.

Dan was senior strategist for five U.S. House campaigns, three U.S. Senate campaigns, and multiple gubernatorial races. In the last three presidential elections, he has served as Massachusetts press secretary for the Democratic nominees: President Barack Obama in 2008 and 2012, and Hillary Clinton in 2016. He is often tapped to serve as a lead campaign spokesman in the media, recently filling that role for the winning side in the 2018 ballot’s closely watched Vote No on 1 to Protect Patient Safety, on behalf of the coalition led by the Massachusetts Health and Hospital Association.

Prior to joining SM&C, he founded and managed two successful political consulting and government affairs firms, where he represented Congresswoman Katherine Clark, New Balance, Suffolk Downs, and Microsoft.

Dan serves on the Board of Directors for the non-profit Children’s Advocacy Center of Suffolk County, which works to raise funds and awareness for children and families dealing with violent and sexual offenses committed against their loved ones.