​Throughout my childhood, my mother had a daily subscription to our local newspaper. Keeping up-to-date on what's happening in the community and world is something she taught me to value, and newspapers were her primary source of information. Even as newspapers struggled financially, the daily deliveries kept coming to our house. About a year ago, my mother opted for Sunday-only delivery. While she continued to read the daily news on her laptop (Sunday delivery gave her access to the newspaper's website), I was surprised that she made the jump. I joked to my friends that newspapers are really in trouble if my mother isn't willing to pay for one. This weekend, I got the shock of my life when my mother declared she was dropping her newspaper subscription entirely-both Sunday's print edition and online access. She's not the only one. Numbers released Tuesday by the Alliance for Audited Media indicates Sunday subscriptions dropped 1.4% in the last year. While paid digital subscriptions are up 14.2% in that same timeframe, it's clear everyone from millennials to baby boomers are changing their media consumption habits. Those of us in PR have to be ready to adapt to these changes. My mother says she canceled her subscription for several reasons. She found herself finding more compelling stories from other sources. While her morning used to start with a newspaper, it now starts with a cable news program like Morning Joe. She'll catch the local afternoon news on television, and says she's getting great information about the state and city from reporters there. If she's out running errands, she'll listen to the radio-which is how she found out about the Boston Marathon bombing. We have to cover all these outlets when pitching for our clients. I doubt my mother-a fellow media junkie-will be able to resist the call of her daily paper for long. The New York Times announced it is exploring cheaper subscription rates for content in specific areas such as, politics, arts, and sports. If the Times has success with this structure, it's likely the corporation that owns our local paper will look into the possibility as well. Which would help the newspaper's bottom line, as well as restore order to my childhood home