(Images from WHDH, WBZ, NECN, and WCVB Twitter feeds)

Do you think the local television stations know something we don’t about the weather? 

They must. 

How else to explain the endless coverage, the pre-emption of network programming to tell us over and over and over again that it’s snowing, the wind is blowing, the roads are being plowed, be careful driving.  We get it.  Move on. 

Do you really think that having reporters wrapped up in their logo’ed garb standing in the snow is meaningful?  Certainly, with all the mobile apps that let you see the radar and get the hour- by- hour predictions of snow totals, the need for the endless coverage seems redundant.  That said, obviously the stations have consultants telling them weather sells and it must. 

Has it always been thus? 

I’ve been around for a while and certainly when there is a real weather emergency, be it rain, snow or hurricane, having the live coverage is important.  But this morning, for example, wouldn’t two and a half hours of coverage, from 4:30-7:00 a.m. really have been sufficient to give us all the impact, the current state of affairs and the prediction for the rest of the day?  I vote “yes” and would have liked to see what was happening in the rest of the world on “Good Morning America” or “The Today Show” or “CBS This Morning”. 

What do you think?  Do you agree or disagree?  Weigh in!

Senior Vice President Michal Regunberg heads up the healthcare and mission-based practices at Solomon McCown & Company, and is a former broadcast journalist.