Has your organization considered Twitter Ads? It is a valuable tool to optimize your brand’s content and online reach.

But, there are a few important questions to keep in mind before you devise a Twitter Ads plan:

  • How much should you spend on Twitter ads?
  • How should you target your Twitter Ads?
  • Should you really be optimizing your Twitter ads daily?

Michelle Mastrobattista, Director of Digital Communications here at SM&, provides 5 tips for creating and optimizing Twitter Ads for your organization. How can keywords, username, and hashtag targeting improve your Twitter advertising? Watch our video to find out.