We do groundbreaking work for clients. But our principles will
not be broken.
We respect clients by
- Being realistic about our promises so that we unwaveringly
deliver on them
- Conducting ourselves with sensitivity, integrity and
diligence
- Consistently providing excellent client service to achieve the
client's bottom line, not accolades for ourselves
- Billing honestly and transparently
- Faithfully measuring results
We respect the media by
- Respecting and meeting their deadlines
- Knowing their work, preferences and style
- Providing newsworthy information rather than pushing a
"product"
- Demonstrating awareness of world events and sensitivity to
breaking news
- Understanding our clients' sector and specialties before making
a pitch
We respect ourselves by
- Working for clients we believe in
- Crediting ideas appropriately and sharing in one another's
success
- Treating every individual with respect and confidence
- Remembering to laugh at ourselves on occasion