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SM& SUPPORTS UP-AND-COMING SOCIAL INNOVATORS
SM& team to create program to help a select group of Mission-focused organizations successfully communicate in changing times.
May 2009
BOSTON - Solomon McCown & Co. (SM&), a Boston-based public relations
firm, is joining forces with The
Social Innovation Forum (SIF) to create a strategic, well-rounded communications
workshop for a select group of social innovators. This is the second year
SM& has paired with SIF, an organization that hosts the initiative for
young, inspiring non-profit organizations, providing them a comprehensive
12-month training and support program complete with workshops, coaching and
presentation development. SIF’s 12-month course works to hone skills
and provide first-rate business strategy to the selected groups. In addition,
SM& works alongside SIF to arm these young innovators with the skills
necessary to conduct strategic communications and public relations programs
as they begin outreach to key stakeholders, including funders. Ultimately,
SM& and SIF support six social innovators to grow into successful, recognizable
mission-focused organizations working to solve some of the country’s
most challenging social issues.
This year’s Social Innovators include: ACCESS, preparing & supporting
low-income students to make college graduation a reality; Bessie Tartt Wilson
Children's Foundation, supporting children & families through early childhood;
Hearth Outreach Program, fostering high quality of life among older adults;
Hull Lifesaving Museum – Marine Apprenticeship Program, creating pathways
for productive employment for older youth; More Than Words, teaching young
adults hands-on business skills; and Raw Art Works, empowering disadvantaged
youth through the arts.
“It’s a great opportunity for all involved,” said Lauren
Louison, Senior Vice President at SM& who is leading the communications
workshop for the Innovators. “SM& gets to work one-on-one with these
fascinating, young organizations while they learn the necessary skills for
meaningful communications to help them reach key stakeholders in these challenging
times.”
Past social innovators SM& counseled have included: CitySprouts, Cradles
to Crayons, LEAP Self-Defense, ReVision Urban Farm, True Colors Out Youth
Theater, United Teen Equality Center, and Strong Women, Strong Girls.
